• Today is: Tuesday, October 16, 2018

SoleFly Unveils Its New Jordan 'Florida Lotto' Collab

SoleFly is delivering on last week's teaser with the full reveal of its new “Florida Lotto” collaboration with Jordan Brand.

Taking direct inspiration from the store's friends and family exclusive Air Jordan 3 from 2014, this year's edition uses the Jordan Racer 88 silhouette. The color placement and shades are nearly identical to the shoe's Jordan 3 counterpart, and there's a new flamingo logo in place of the Racer 88's usual Jumpman branding.

To further the theme, SoleFly has included scratch-off tickets in each sneaker box which include prizes like T-shirts and even the opportunity to win the store's Air Jordan 3 collab.

Only 223 pairs of the SoleFly x Jordan Racer 88 “Florida Lotto” will be available at a retail price of $150 each, with the first drop coming in-store at the retailer's Cutler Bay location on Saturday, Aug. 25. That will be followed by an online release on Wednesday, Aug. 29 at 11:15 p.m. ET—the same time the Florida lottery's winning numbers are announced.

SoleFly x Jordan Racer 88 'Florida Lotto' (Pair)
Image via SoleFly
SoleFly x Jordan Racer 88 'Florida Lotto' (Top)
Image via SoleFly
SoleFly x Jordan Racer 88 'Florida Lotto' (Tongue)
Image via SoleFly
SoleFly x Jordan Racer 88 'Florida Lotto' (Heel)
Image via SoleFly
SoleFly x Jordan Racer 88 'Florida Lotto' (Heel Detail)
Image via SoleFly

 

[Sole Collector]