• Today is: Friday, October 20, 2017

This Store Is Using a Slot Machine for Its Sneaker Raffles

Popular sneaker releases aren't only chaotic online. Stores are finding it increasingly difficult to handle the ruckus that a highly sought after pair brings to their location, resulting in creative measures being taken to keep things fair for everybody. Madrid's Foot District, known for innovative in-store activations, is trying its luck with an all-new method.

Essentially “gamifying” sneaker releases, the shop set up a slot machine to determine winners for the recently released Nike Air Max 1 Anniversary. With 100 tickets available, customers competed for their size by pulling the lever. Those after the same size were grouped together, with the highest scores securing the right to purchase a pair.

See some of the visuals from the unique launch below.

Foot District Slot Machine (1)

Foot District Slot Machine (2)

Foot District Slot Machine (3)

Foot District Slot Machine (4)

Foot District Slot Machine (5)

Foot District Slot Machine (6)

Foot District Slot Machine (7)

[Sole Collector]